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Another great way to promote your business is Pinterest! Increase your Serach Engine Rankings Now!

    Pinterest is the one of the fastest growing social networks online. It has well over 70 million users. Pinterest is a free website in which users can upload, save, sort and manage images, known as pins, and other media content (e.g. videos and gifs) through collections known as pinboards. Pinterest acts as a personalized media platform, whereby users content and the content of others can be browsed on the main page. Users can then save individual pins to one of their own boards using the "Pin It" button, with Pinboards typically organized by a central topic or theme. Users can personalize their experience with Pinterest by pinning items, creating boards, and interacting with other members. By doing so, the users "pin feed" will display unique, personalized results.

    Pinterest is social media's rising star — and now has the traffic stats to prove it.

      Pinterest also allows businesses to create pages aimed at promoting their businesses online. Such pages can serve as a "virtual storefront". In one case study of a fashion website, users visiting from Pinterest spent $180 compared with $85 spent from users coming from Facebook. These users spent less time on the company's website, choosing instead to browse from the company's pinboard. Further brand studies have continued to show Pinterest is more effective at driving sales than other forms of social media.

      Increase Your Pinterest Engagement!!!

      12 Tips to Increase Your SEO with Pinterest:

      How To Use Pinterest For Business

      Do you want to establish authority in your field? This is a common goal for many businesses on Pinterest. Like the more established networks such as Facebook and Twitter, Pinterest allows companies and individuals to post, share and spread content of all types. As an SEO marketer there are huge gains to be made by turning to the Pinterest platform, as it offers many unique tools to boost SEO.

      Like any social networking site the biggest draw for Pinterest in terms of marketing is the ability to share new content with the world. By creating a profile page you are free to share whatever images and captions you choose, thereby allowing other Pinterest users to view the content and "pin" things they like to their own profiles where even more people will see it. Whether you're posting product information, new blog posts or just images of the office, it is a great way to reach out to a massive audience and grow that viewership with very little input.

      1: Expand Your Reach

        Do you want to expand your reach and grow the size of your audience? Consider leveraging the community on Pinterest. Use Group Boards and collaborate with popular pinners who have a large following to expose your brand and content to more people. Your followers will see what your contributors pin, and what they pin will reflect on your business, so trust between parties is important. The collaborative partnership should benefit both parties. Collaborate with someone outside of your niche and your followers will be confused. The collaboration must make sense. With careful thought this is a great way to get in front of a wider audience.

        2: Build Backlinks

          In much the same way that Pinterest allows for exponentially growing viewership of content posted it also creates a huge amount of backlinking for your site. In SEO terms a backlink is an invaluable thing to have, as search engines create page rankings by taking into account how many outside links will lead people to your site. With proper usage Pinterest can create many of these useful links.

          As a user you can insert links into the captions and information of your Pinterest posts. This means that every time someone "pins" or shares one of those posts a new backlink is created. It provides a new chance for someone to find your site and gives a boost to SEO rankings. Additionally, as your content gains exposure, it can also lead to viral links if people like the content and link to it from their own sites or social channels.

          Link Building

          3: Drive Traffic to Your Site

            In order to take advantage of this, Pinterest users first have to be attracted to your pins and repin them to their boards. The most successful pins on Pinterest have some traits in common. They combine great images with content to solve a problem, inspire, offer something desirable or appeal to interest in a hobby or activity.

            Share attractive content on Pinterest to drive traffic to your site!

            Building a strong stable of owned media – Pinterest content, Facebook content, Twitter Content, YouTube content, blogs – in addition to your primary ecommerce site improves the likelihood that your brand will dominate more of the search results in a crisis.

            4: Keyword Targeting

              Another vitally important part of SEO with any website is keyword targeting. You must use the keywords frequently in your content that your target audience is searching for, thereby increasing your page rank when those keywords are searched.

              You can work keyword targeting into Pinterest posts as well. Use those same keywords in the descriptions you're allowed to include with each post, along with a website link of course. This will bring your Pinterest page up in the rankings for those keywords as well, providing yet another way for people to find your content. And a higher ranking Pinterest page also increases the value of those backlinks, in turn boosting your SEO even further.

              5: Optimizing Pinner Profiles

                When signing up for a Pinterest profile, make sure to choose a "Pinner name" that will represent the brand well. The profile name will be used in the title tag and URL for the profile page, both of which will impact SEO for traditional search engines as well as Pinterest search. Complete the entire profile for maximum findability, including name and location keywords that may help in brand and location searches. Make sure to use keywords in the description as well, and include the URLs to your ecommerce site, Twitter, and Facebook.

                6: Optimizing Boards

                  Based on the keyword research, define the content topics you'll create Boards around. Give each a meaningful, descriptive title that includes the keyword the Board will target. Make sure to categorize the Board correctly to help increase visibility in Pinterest search.

                  7: Optimizing Uploaded Pins

                    Pins should also be chosen based on keyword research. Since Pins are the default view in Pinterest search, ensuring that Pins are strongly aligned with the phrases that people search for is critical to earning a place in Pinterest search results. Optimize Pins with strong descriptions that use the targeted keyword, but remember Pins with shorter captions may be more likely to be Repinned. Include details like a link to the product and the price. Use a short, descriptive file name when saving the image, containing the targeted keyword if relevant.

                    8: Choosing the Visual

                      Searchers will judge Pins, Boards, and Pinner profiles by their visuals. Even if the optimization is perfect, without a correspondingly perfect image the Pin will fail. If the image doesn't excite the community, they won't Repin it or Like it and the Pin will not rank well.

                      9: Optimizing eCommerce Sites for Pinterest

                        To this point the optimization tips have been focused on content the brand itself posts on Pinterest. You can also optimize your eCommerce site to encourage more Pins and make Pins more effective. The most obvious step is to add Pinterest buttons or widgets to your product detail pages to make it easy for customers to Pin products to share with their friends. In addition, use Rich Pinsto automatically add details like pricing and availability when customers Pin your pages. Getting started with Rich Pins requires some development work to incorporate meta tags into your pages and an application process.

                        10: Use the "Pin It" Button

                        Pinterest Pin Button

                        Pinterest is all about sharing content across the web so it's no surprise the site makes it easy to do that even from outside sources. As a Pinterest user you have the ability to add a special button to any post on your own website.

                        This "Pin It" button allows readers to automatically post an article or photo to their own Pinterest account to begin sharing with the world. It's a small but excellent way to get more mileage out of everything on your website even if you don't publish it to Pinterest yourself.

                        11: Build Followers

                          Just like a Twitter or Facebook account, users can follow specific Pinterest accounts they like. This notifies them whenever that account posts new content so that they can see it and share it quicker. Build up the followers for your Pinterest account and the content you share will spread further and faster, greatly increasing the SEO of the linked page. If someone follows you be sure to follow them back as well, because then you'll be recommended to other users and the followers base will continue to grow. Be sure to engage with others on Pinterest by commenting on their pins and liking their pins, this will in turn encourage them to like you back.

                          Pinterest Followers

                          Additional Tips

                            Use hashtags and keywords in your pins to increase visibility and expsoure Use giveaways, such as Pin it to Win it, to increase engagement

                          Drive more visitors, links and social engagement with Pinterest

                            By using Pinterest for SEO you can gain engaged visitors, links and traffic. Pinterest creates new ways of having your content found and shared, which can in turn improve your rankings in the search engines.

                   Pinterest Exchange Features

                            • Pinterest Likes Exchange
                            • Pinterest Repins Exchange
                            • Pinterest Followers Exchange

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